Philippe starck free essay sample

Philippe Starck is a very well known product and interior designer. He was born in Paris in 1949, but eventually branched out to the United States with his creative intelligence. He designed furniture, vehicles, lights, and shoes all the way to hotels, restaurants, and bars while also cooperating with other famous designers such as Alessi, Microsoft, and Virgin. As a designer, Starck does not only design to follow the trend or to benefit from the enormous amount of profit that he makes from his designs. Starck has a philosophy that encourages not only the concept of less is more and civilization, but the desire to promote â€Å"a new relationship between the producer and the consumer, and between products and the consumer. † (Starck,1999). Starck published a book called Philippe Starck Subverchic Design in 1999. Before publishing this book, he surprised many of his fans by declaring that he will stop designing after launching his last set of products called â€Å"Good Goods. We will write a custom essay sample on Philippe starck or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † In this book, Starck mainly talks about his new â€Å"Good Goods. † They are the latest products most recently produced by Starck. It ranges from bottles, clothings, and sunglasses to utensils, chairs, electronic gears, and vehicles. His philosophy with this is the pure goodness of people and the products. Good Goods are not produced by people who make dirty money such as tobacco companies or alcohol producers. They are not involved in any way with religion so it stands clear from biased opinions and viewpoints. Instead they are made with care by people who are paid fair wage and products sold at fair prices. I think this is a good beginning to promote the idea of the relationships among the producer, the consumer, and the products. It gives a clean foundation with a clear stance of what Starck desired that the consumers should understand about his products and designs. Starck’s Good Goods are also not sold in any type of stores or physical shops where people can walk into. This is another way of preventing greedy people wanting to fulfill their desire for rich money. If the products are actually sold in stores, they will be sold at higher prices to pay the rent for the stores themselves. Instead, they are sold online where people do not have to pay the extra and the consumers can purchase them at reasonable prices. Thinking from the consumers’ point of view, Starck’s effective way of selling his products online seems pretty successful. It’s evident that he does not want to make â€Å"dirty† profit, but just the profit that he deserves and does not go beyond what he deserves. It is very straightforward that he does not want his products to be bought by consumers because he wants the money, but because he wants to make others’ lives better and more convenient. †With my new proposals we put people first†¦it is the people who profit. † This is one of the statements that he stated in his book that caught my eyes and inspired me. Only the experienced can consider what the consumers need, their benefits, their budget, and their desires all at the same time and make them compatible without failure. His efforts show that he designs by thinking from the consumers’ perspective rather than his point of view. Another theme that Starck wanted to promote through Good Goods is the idea of less is more. He wanted to use minimal material for his products, but still find a way that could elongate the lives of his products. This also encouraged the idea of recycling and being economically effective. Before this concept of less is more came into his design, he began to associate this theme in his eating habits. He felt better and happier when he consumed little amounts of food every meal instead of stuffing himself until he was full. Then his habits changed as he became a vegetarian. He began to consume less and less meat and soon turned away from meat consumption totally. His thoughts also changed as he began to think that eating other animals was a sign of barbarianism. As a person who took the concept of being civilized against one another very crucial, Starck limited the use of leather in his products. He did not feel the need to kill other animals or lives on this planet to promote his business and design. I think the idea of using materials that don’t need to be produced by killing other animals to make his designs and products is a way to show 100% innocence. I also think it gives the consumer a feeling of goodness without guilt while using or wearing his products. I first stumbled upon Philippe Starck from a second year architecture student at Virginia Tech named Mykayla Fernades. We were having a conversation about the relationship between interior design and industrial design and Mykayla introduced me to Starck by mentioning his book. I was very interested in him and checked some of his books out from the architecture library. My favorite one was the Philippe Starck Subeverchic Design because it was very direct in explaining his products as well as the philosophical points behind his design. Mykayla had some opinions and criticism herself about Starck because she is also a very big fan of him as well. â€Å"Good Goods are important because it is a strong statement of how important it is to be deliberate with your design choices. Trying to please everyone ends in a weak design. However, being specific gives way for a richer design. With Good Goods, Starck made it clear that he wanted a better world for his son. He wanted to begin paving the way for others to follow his lead to ensure that his son would live in a healthy world. Also, Starck states that the Eames inspire him. The Eames are known for having good quality and durable products. Because these are the things he believes in and finds important, he shows it in his designs (Good Goods being a product of that). † (Fernandes,2012). I think Starck’s philosophies are very successful in his designs. He has achieved everything that he wanted in his designs. His products do not only satisfy his desire and what kind of message he wanted to portray, but he sees the fulfillment that his consumers feel after using his products and that’s what makes his a successful designer.

Pope Francis Quotes on Racism, Xenophobia, Immigration

Pope Francis Quotes on Racism, Xenophobia, Immigration Pope Francis has received praise for his forward-thinking views since 2013 when he became the first pontiff from Latin America. While the Catholic Church leader has not backed same-sex marriage or reproductive rights, he’s suggested that gay people and women who’ve had abortions deserve empathy and forgiveness, a departure from previous pontiffs. Given his views on these issues, progressives wondered what the pope might have to say about race relations when he made his first visit to the United States in September 2015. At that time, racial tensions continued to run high in the nation, with police killings and allegations of police brutality routinely making the news and trending on social media networks. Prior to his U.S. visit, Pope Francis had not specifically commented on the Black Lives Matter movement, but he had weighed in on racism, xenophobia, stereotypes, and diversity around the world. Familiarize yourself with the pope’s views on race relations with the following quotes. All Forms of Intolerance Should Be Fought Pope Francis  came down hard on intolerance while speaking to a group from the Simon Wiesenthal Center in Rome in October 2013. He highlighted the center’s goal â€Å"to combat every form of racism, intolerance, and anti-Semitism† and noted that he’d recently reaffirmed the Catholic Church’s condemnation of anti-Semitism. â€Å"Today I wish to emphasize that the problem of intolerance must be confronted in all its forms: wherever any minority is persecuted and marginalized because of its religious convictions or ethnic identity, the well-being of society as a whole is endangered and each one of us must feel affected,† he said. â€Å"With particular sadness I think of the sufferings, the marginalization and the very real persecutions which not a few Christians are undergoing in various countries. Let us combine our efforts in promoting a culture of encounter, respect, understanding, and mutual forgiveness.† Although the pope could have limited his discussion of religious intolerance, he included intolerance based on ethnic identity in his speech as well, an indication that he’s concerned about the treatment of all minority groups. The World Cup as an Instrument of Peace When the FIFA World Cup kicked off in June 2014, many sports fans focused exclusively on whether their favorite teams would advance in the soccer (football) tournament, but Pope Francis offered a different viewpoint on the games. Before the opening match between Brazil and Croatia, Francis said the World Cup could teach the public a great deal about solidarity, teamwork, and honoring opponents. â€Å"To win, we must overcome individualism, selfishness, all forms of racism, intolerance, and manipulation of people,† he said. One cannot be a self-centered player and experience success, he said. â€Å"Let nobody turn their back on society and feel excluded!† he said. â€Å"No to segregation! No to racism!† Francis is reportedly a lifelong fan of the Buenos Aires soccer team San Lorenzo and hoped the World Cup served as a â€Å"festival of solidarity between peoples.† â€Å"Sport is not only a form of entertainment but also - and above all I would say - a tool to communicate values that promote the good that is in humans and help build a more peaceful and fraternal society,† he said. End Racism Against U.S.-Bound Migrants A year before real estate mogul-turned-President Donald Trump branded some undocumented immigrants from Mexico as rapists and drug traffickers, Pope Francis called on the United States to adopt a humanitarian approach to the migrants crossing the border, especially children. â€Å"Many people forced to emigrate suffer, and often die tragically,† the pope stated on July 15, 2014, in a message addressing a global conference in Mexico. â€Å"Many of their rights are violated, they are obliged to separate from their families and, unfortunately, continue to be the subject of racist and xenophobic attitudes.† Francis could have framed the situation on the U.S.-Mexico border as a humanitarian crisis without invoking racism and xenophobia, but he made a point to recognize how attitudes about â€Å"the other† influence immigration policy. The pope has a history of advocating for refugees, remarking on an Italian island in 2013 that the public was indifferent to the dire circumstances in which North African and Middle Eastern migrants find themselves. Stereotypes and the Criminal Justice System On Oct. 23, 2014, Pope Francis addressed a delegation from the International Association of Penal Law. Speaking to the group, Francis discussed the widespread idea that public punishment is the solution to difficult social problems. He expressed his disagreement with this view and questioned the motives of public punishment. â€Å"Scapegoats are not only sought to pay, with their freedom and with their life, for all social ills such as was typical in primitive societies, but over and beyond this, there is at times a tendency to deliberately fabricate enemies: stereotyped figures who represent all the characteristics that society perceives or interprets as threatening,† he said. â€Å"The mechanisms that form these images are the same that allowed the spread of racist ideas in their time.† This is the closest Francis came to addressing the Black Lives Matter movement before his visit to the U.S. in September 2015. Like many activists in the movement, Francis suggests that racial scapegoating factors into why society favors taking freedom away from some groups and placing them behind bars for years rather than remedy the social ills that keep prisons overflowing. Embracing Differences While discussing tensions between Catholics and Muslims in January 2015, Pope Francis once again emphasized the need to accept differences. He told a delegation affiliated with the Pontifical Institute of Arab and Islamist Studies that â€Å"patience and humility† are musts in the Islamic-Christian dialogue to avoid fueling â€Å"stereotypes and preconceptions.† â€Å"The most effective antidote to every form of violence is education about discovering and accepting difference as richness and fertileness,† Francis said. As his other remarks on diversity indicate, accepting differences can apply to religious faith, ethnicity, race and much more. The lesson to be learned, according to the pope, is that people don’t divide themselves and lash out against others based on differences.

Advertising Media Identification Essay Example | Topics and Well Written Essays - 1000 words

Advertising Media Identification - Essay Example These include future employment of the children, and the importance and nature of social interaction, which varies significantly between the two advertisements based on gender. Gender has long been something that has been of greatest concern to advertisers and to the advertising consuming public. It is of concern to advertisers because it is an incredibly important part of identity, and advertisers need to tap into identity needs to understand how to best sell to the public. It is of great concern for the public, however, because the public wants to be able to resist advertisers having undue influence on the development of those identities. These concerns are especially prevalent in the case of advertising for children. For some time the main concern of gender advertising has been associated with the main concern for advertising for adults: body image. Children’s advertisers tended to fall into the same techniques as advertisers for adults do: portraying â€Å"limited diversi ty in physical attributes† – usually meaning body type and skin color . But an emerging trend, demonstrated by two advertisements for Lego products, traditional Lego marketed towards boys and a new line, â€Å"Lego Friends,† marketed towards girls,... Both pairs then go on to enjoy their products in varied ways. When delving beyond the superficial, however, it becomes immediately clear that these two ads are not in fact portraying similar things at all, but are rather portraying very different things in regards to the appropriate work roles of people of different gender. The voiceover in the Lego advertisement describes a heavily masculine world view, where â€Å"a man’s home is his fortress,† and the father and son pair then go on to build a house together (Lego 2011). The emphasis here is on construction, and the images support this emphasis: not only is the house always growing and getting new additions, from towers and turrets to walls, windows and propellers, but the colors and patterns involved with those additions is constantly changing and rotating, indicating a flurry of activity on the part of the builders, who are constantly innovating and changing their structure. This thus not-so-subtly implies that a pr oper occupation for male-gendered people is to build things, to be involved with construction and with that kind of physical/mental labor, and that mans nature involves constantly tinkering and innovating to construct new things. It is thus not a stretch to argue that this advertisement perpetuates jobs that require those traits as being male roles: engineers who cannot stop tinkering, construction workers, architects and so on. This advertisement clearly sets out a number of characteristics that male-identified people should possess, and then makes those correspond with jobs and hobbies that men should thus supposedly be engaging in – things that involve using their hands and their heads. While the â€Å"Lego† advertisement is somewhat subtle in its

Discuss the role of victims in international criminal trials and Essay

Discuss the role of victims in international criminal trials and suggest possible areas of reform - Essay Example It is the fourth stage that concerns helping and rehabilitating victims which is the main subject of this article. In addition the need for providing a voice to the victims in the trial process itself is examined. In the past victims have not been of great interest to the international community, and some writers have labeled concern for victims the 'missing link' of international criminal justice3. The International Criminal Tribunal for the Former Yugoslavia (ICTY); the International Criminal Tribunal for Rwanda (ICTR); and the permanent International Criminal Court (ICC) have a common mandate: "to contribute to the consolidation and enhancement of international justice and the international rule of law by bringing to account, in an international forum, those persons bearing the greatest responsibility for the most egregious violations of international humanitarian law."4 In the past thirteen years a number of cases have been tried and the use and effectiveness of such courts is evident as they helped establish peace and justice in Rwanda and the Balkans. The need for establishment of international criminal tribunals and courts was felt because the persons committing crimes that may be prosecuted under four clusters of offences i.e. breaches of the 1949 Geneva Conventions5, violations of the laws or customs of war6 (which together are generally known as "war crimes"), genocide7, and crimes against humanity8 are often beyond the reach of unwilling or unable national judicial systems. Neither is it possible to establish an atmosphere, within the country, for a fair trial to be conducted. 3.0 The Role of the Courts International criminal law has a dual purpose, one to truth and history and second to justice through the trial process. This duality has been recognised and confirmed by the ICTY9. A similar traditional criminal trial model approach was adopted by the ICTR and the ICC with the aim to convict, punish and deter. On the other hand the post-apartheid South Africa trails adopted an amnesty based truth and reconciliation model to reconcile, heal and to set the record straight. Neither approach in itself appears to be fully correct; the role of truth in the first and justice in the second has been overlooked10. The need is to move toward a judicious combination of the two approaches and this indeed is happening when we consider the recent history of trials where the courts have asserted their role as makers of history11 while the defendants have challenged the very legitimacy of the court12. International criminal justice is fast becoming a process of securing convictions of international criminals. The new criminal procedure and jurisprudence that is emerging needs to be considered in the light of what is the actual demand made from it, the rationale behind the trial, and should not limit itself to an adjustment between the classical criminal and civil law processes. While in the traditional criminal trial procedures the need is to find undisputable proof of guilt and punish the criminal, international criminal courts have further considerations like the e ffect the decision may have on the peace and stability of the nation to which the under-trial belongs and also, importantly, the victims and affected communities of the crimes purportedly committed. Professor Mark Drumbl13

The Dominance of Women in Parenting Responsibilities Essay

The Dominance of Women in Parenting Responsibilities - Essay Example The attitude sons develop is one that may devalue women as mere caregivers of humanity, while men go on to more important endeavors such as seeking livelihood and providing for the family’s basic needs. Social learning theories contend that this kind of learning may have been acquired from children’s observations of their parents’ life patterns. Although society has historically assigned women the role of a nurturer of the family, Chodorow raises feminist protests as to the role men should likewise play in parenting. She asserts that men should level themselves with their wives in terms of being parents and not leave all the parenting responsibilities to them. Only then can the cycle of reproduction of mothering or in most cases, pseudo-solo parenting by mothers, be stopped. Sociobiological theories link the bonds between mothers and their children. It contends that mothers are biologically predisposed to care for their infants. Nine long months in the womb, the fetus affects the mother and its dependence on her likewise affects her. For example, a stressed mother can hinder the normal brain processes of brain masculinization of her unborn child. T. Berry Brazelton, a prominent child psychologist claims, in a good interaction mother and baby synchronize with each other from the beginning, and that the pathways may be set up in intrauterine life ready to be entrained, especially by the mothers, immediately after birth" Biological studies indicate that when human babies are born, their brains are underdeveloped, hence are â€Å"born highly dependent and in constant need of care.†Ã‚  

The Perception Of Nepal By Tourists Tourism Essay

The Perception Of Nepal By Tourists Tourism Essay Bounded by the lofty heights of the Himalayas, Nepal is a country of eternal beauty and attraction. It is a land of interesting cultures, ancient history and indigenous people, picturesque scenery and some of the greatest walking on earth. It is universally known for the highest mountain peak of the world, Mount Everest that stands tall at 8848 meters. Nepal tourism notifies about places to visit in Nepal, Lumbini; famous for the birthplace of Gautam Buddha who laid the foundation of Buddhism in the country. Having rich traditions of art, historical sites, customs, culture and heritage, Kathmandu, the capital city of Nepal is a treasure house of ancient art and culture. Different article, Books, international publication and organization has mentioned that, Nepal is one of the most visited travel destination in South Asia. A report published by Lonely Planet names top ten destinations for 2010, Nepal is one the best destination including El Salvador, Germany, Greece, Malaysia, Morocco, New Zealand, Portugal, Suriname and USA  [1]  . Similarly, Magazine Current Issue December 2009/ January 2010 published by BBC, National Geography, had searched 200 top-rated travel destinations of the world and selected the best 25 destinations for 2010. Nepal is one of the best destinations out of 25  [2]  . Reactions of residents concerning tourism Figure 3 shows a matrix representing the attitudes and behaviour of local residents of the region to tourism. The matrix is based on the framework developed by Bjorklund and Philbrick (1972) and applied to tourism (tourist-host relationship) by Butler (1980)  [3]  . The two dimensions of analysis are the attitudes of local residents towards tourism (positive negative) and their behavioural responses (active passive). Attitudes and reactions of individuals change in time, according to the process of tourism development in an area. Host Attitudinal/Behavioural Responses to Tourist Activities in the Region (% of the Population) Active Passive Positive 57.7 17.4 Negative 4.5 13.6 In the Khumbu, Pokhara (including Annapurna), Chitwan and Lumbini regions, the majority of residents (57%) actively support and promote tourist activities and tourism development in the region (mainly by running their own tourist businesses, but also by other means, e.g. learning languages in order to be able to communicate with tourists, or trekking with tourist in trekking routes). Besides, only 5% of them oppose actively further tourism development in the region (mainly for environmental reasons). The remaining 6.8% of the population have neither positive nor negative attitude toward tourism development. 10.1.1. Tourists and Motivations A tourist is a person who travels for various activities form origin to destination with some period. The movement could be inside the country or outside. Similarly, the people who travel and stay in places outside their usual environment for not more than consecutive year for leisure, business and other purposes not related to the exercise of an activities remunerated from within the place visited  [4]  http://www.traveletour.com/. Why do tourists visit certain places? By overlooking in academic approach given by Dann (1981)  [5]  , listed seven elements: Travel is a response to what is lacking yet desired. Destination pull, in response to motivation push Motivation as fantasy- behavior not culturally sanctioned at home Motivation typologies: a) behavioural, such as sun worshipping or wanderlust and, b) typologies focusing on dimensions of the tourist role Motivation as classified purposes Motivation and tourist experiences-includes the authenticity debate Motivation as auto-definition and meaning Similarly, McIntosh et al., 1995, utilize four categories of motivations, physical, cultural, interpersonal and status and prestige motivators. In the case of Nepal, generally all international visitors are clubbed under the category of tourists. However, these visitors-cum-tourists visit the country for various purposes ranging from pilgrimage to purely official purposes. All of them spend money while they are in Nepal; they are contributing to this Himalayan economy. Therefore, such range of visitors might be put under the category of tourists. Nepal government has classified the categories of tourists according to activities, like pleasure, trekking, mountaineering, adventure and cultural activities, natural or eco-tourism activates business, education, health etc. (Agrawal, 2005, Tourism and economic development in Nepal). Nepal is best destination for pleasure trip and adventure activities as well as natural and cultural tourism. It is followed by trekking and mountaineering. The two together accounted for around 90 Per Cent of the total tourists arrival before the nineties. Since, 1990 the average share has been around 80 Per Cent of the total. It is clear from the above data the major purposes of tourists in Nepal are pleasure, trekking, mountaineering and adventure activities before 1990. After that, new types of tourists also found in Nepal like cultural tourists (Pilgrimages), study and research, meetings and seminar, and health, since 1991 have shown growth rate of these types of tourist 8.22 and 9.12 per Cent of respectively. By the year of 2007 and 2008, largest number of tourists 41.4% tourists were visited for adventure activities and average length of stay in the country was recorded 12 days.(Source; calculated from several issues of economic survey, Ministry of finance, HMG/N) On the basis on empirical data, the motivations of tourists were different according to the study areas. Tourists in the mountainous region like Khumbu and Annapurna are interested on adventure activities. Similarly, tourists in Lumbini, Janakpur and Kathmandu valley are interested on cultural pilgrimages. Again, tourists in Chitwan are interested on natural activities. However, majority of tourists agree on, adventure activities. Trekking is the gift of Nepal to the world in adventure tourism. To be one with nature, to regenerate ones own self-esteem, to rediscover oneself, to appreciate Nepals beauty, to interact with its hospitable and friendly people are some of the highlights of trekking in Nepal. Trekking is one long-term activity that draws repeat visitors to the country. Possessing eight of the ten highest mountains in the world, Nepal is hotspot destination for mountaineers, rock climbers and people seeking adventure. Therefore, Nepal is the ultimate destinations for the trekking enthusiast. So these are the characteristics of Nepalese tourism, to attract us again and again. A German couple, who has visited Nepal more than seven times in Khumbu region. Well, Nepal is excellent destination for natural tourism, having highest mountain, varieties of biodiversity, and unique geographic structures are the major attraction for us. A group of tourist from USA in Chitwan Nepal has many unique cities for tourists like Kathmandu and Pokhara. Kathmandu valley is one of the oldest city with full of religious and cultural heritages, city of living God and Goddess and capital city of Nepal with full range of historic and artistic achievement. Therefore, Kathmandu Valley is world famous. The seven touristic areas (listed in world heritages by UNESCO), the Durbar Squares of Hanuman Dhoka (Kathmandu), Patan and Bhaktapur, the Buddhist stupas of Swayambhu and Bauddhanath and the Hindu temples of Pashupatinath and Changu Narayan. The Kathmandu is an exotic and fascinating showcase of a very rich culture, art and tradition. Again I am very much interested to know the Hindu and Buddhist society and culture; therefore I travel to Nepal frequently. A tourist nearby Kathmandu Durbar Square When I was in school, I read a book; Nepal is only one Hindu kingdom in the world, only one Hindu kingdom (no more now) For me it was interesting because I know many Christian and Muslim countries but not only one Hindu kingdom, so I have desire to visit Nepal form school level, and finally I am here now. A French tourist in Pashupatinath, Kathmandu Nepal is holy land for us, because this is the land, where Lord Buddha was born. We are happy to visit Nepal, especially Lumbini (the birth place of God Buddha). Around 60 tourists (in-group) from Sri Lanka in Lumbini Nepal is best destination for us because, God Pashupatinath, many Hindus temples, religions and cultures are attraction for us so, once a year we visit Nepal. A large number of Indian tourists in Kathmandu, and Janakpur The Mountains, landscape, and silence natural heritages are the god gifted monuments of Nepal, I love it and thats why I am here. A German scientist in Chitwan Therefore, according to empirical data, Nepal is the best destination for adventure activities like mountaineering, trekking, natural heritages and many more. Similarly, having majority of Hindus people and its related culture, tradition, temple and more phenomenon, and being the birth of God Buddha, Nepal is significance destination for cultural tourism too. 10.1.2. Major touristic destinations in Nepal Roof of the world, home of the Gurkhas, land of legend and beauty: within its narrow confines, Nepal contains as amazing range of culture and physical environments offers the visitor and abundance of contrasts and the experiences. A unique landscape unequalled in beauty and variety, cultural diversity, aesthetically built monuments, rugged beauty and tranquility of snowcapped shimmering mountains, serenity and placidness of the lakes and valleys, an unmatched collection of flora, fauna and wild life, diverse races, ethnic groups, dialects and languages all combine to make Nepal a visitors dream come true. Formally, It is also known as the Himalayas kingdom, possessing 8 of 10 heights mountain of the world, unique combination of Buddhism and Hinduism and its phenomenon are always attraction for tourists. Some of the major tourist destinations in Nepal are mountain regions; include the beautiful cities of Kathmandu, Bhaktapur, Patan, Pokhara and other sites. The places in Nepal are known for their various historic sites and sightseeing. Tourists must visit the Royal Chitwan National Park, Nagarjuna Forest Reserve, Pashupatinath, Dakhshina Kali and many more. Ashok Vyas (2004) Nepal Darshan, indicated, the main touristic areas of Nepal are mountain regions, particular khumbu and Annapuran followed by, Pokhara, Lumbini, Kathmandu Valley, Chitwan and Janakpur. Again, small amount of tourist were interested to visit different parts of the Country. On the basis on empirical data, the researcher came to know that, tourists indicated different destinations according to their interest. Western tourists were interested to visit mountain regions but Asians were interested to visit cultural sites. In general, Majority (80 out of 100 respondents), were interested to visit mountain areas like Khumbu and Annapurna and they were involved in adventure activities like mountaineering, trekking and rock climbing etc. In addition, 61 out of 100 tourists were interested to visit religious and cultural heritages like Lumbini, Kathmandu Valley and Janakpur. Similarly, 48 out of 100 respondents were interested to visit natural heritages; Chitwan and the Mt. Everest. However, both of them were interested (88 out of 100) to visit lovely city Pokhara. Figure 5.12 Fig. 5.12, major touristic areas of Nepal visited by tourists Source: Field Study Mountain Area= Khumbu and Annapurna Region, Pokhara= Holiday, recreation and adventure Cultural Sites= Kathmandu valley+ Lumbini+ Janakpur Natural Heritages= Chitwan and the Mt. Everest With the help of above empirical data, the researcher agreed on Nepal has been a best destination for adventure tourists. Similarly, pilgrimage (Cultural phenomenon) has been introducing a new kind of tourism destination in Nepal. Lumbini, the birthplace of Buddha, could be an important destination for Buddhist people. Besides there is a famous shrine of Lord Pashupatinath at the Kathmandu and many other Hindus monuments all over the country could be the attraction point for huge Indians. 10.1.3. Nepal, an economical (cheaper) destination Nepal is the poorest and least developed countries in the world. More than 45 Per Cent of people are under the poverty line. Agriculture is the pillar of the economy, providing a livelihood for majority of the population and accounting for 38% of GDP. The unemployment rate of country is more than 45 Per Cent in the year of 2008. The per capita income of the county by the year 2008 was $473. Asian Development Bank, 2008. The current situation of foreign exchange rate against euro is more than 100 Rupees. Moscow, the capital city of Russia, is the most expensive city for travelers, followed by Tokyo, Japan. There is not any city or place from South Asians countries, which is expensive for tourist (Source; www.travelersdigest.com, 2009-7-20). Nepal could be one of the cheap destinations for tourists, Upadhyay, Rudra (2006). On my personal experiences, Nepal is cheaper destination, because now I am in Namche Bazaar, 3,440 m, local residents said that this is an expensive place for tourist. However, I do not feel so; I am paying $ 20 for a hotel per day, 5 to 20 Dollars for food, which is normal for me. If I were in Switzerland, I have to pay huge amount of money. Tourist in Namche Bazaar, Khumbu Region Within few moments, I will be in the sky by Paraglide, I paid around 100 euro. But, in Switzerland I have to pay five to seven times more for same thing. A German tourist, in Sharankot, Pokhara When I was applying visa for Bhutan, I proved that I can spend more than 200 US Dollars a day; this is rule of Bhutan government. But, look in Nepal no condition like this. Again; I am spending less than 50 Dollars a day, which is enough for me. A tourist in Pokhara Similarly, the researcher collected data from tourist on Nepal visit and tourists budget. Majority of respondents (54 Per Cent) were reported, Nepal is cheaper destination followed by, 30 Per Cent; middle and rest 16 Per Cent reported expensive. Figure 5.14; Figure 5.14, Nepal visit and tourists budget. Source: field study Therefore, on the basis on empirical data, the researcher found that, Nepal is the cheaper destination for tourists. During the field study, the researcher asked to the tourists, what amount of money are you planning to spend in Nepal. Majority of respondents ( 38 Per Cent) were reported up to 2000 US dollars, followed by 35 Per Cent; 2000 to 3000and rest 27 Per Cent more than 3000 US dollar, Table 5.13. Table 5.14, Amount of money tourist wants to spend in Nepal Source; Field study Average length of stay of tourist is if on higher side they will spend more money. Thus, more money brought by international tourist would be pumped in the local economy. The average length of stay by a tourist during 1975-90 had been 11.87 days that declined marginally to 11.23 days in the following period of 1991 -2000 and around 12 days in 2008 and 2009  [6]  . However, during the data collection the researcher found variety of data. Fig. 5.13, Average length of stay Source: Field study In average, tourists were interested to stay in Nepal around 20 days. Based on the answers given by local people and tourist, it was found that majority of respondents 84 % (210 out of 250) reported that average length of stay of tourist in tourist areas was 20 days (Fig. 5.13). XI CHAPTER SUMMARY OF FINDINGS AND RECOMMEDATION Title: Page No. Overall review of the research 214 Summary of the findings 215 Recommendations 218 11.1. Overall review of the research Chapter 6 provides an overall review of the research aim, objectives, research questions, issues, findings, conclusions and recommendations of this study. Chapter 6 begins by summarizing the background to the research, and the research purpose, methodology and findings. The researcher goes on to make explicit the contribution of this study to the discipline of Socio-cultural and economic impact of tourism in the process of globalization in Nepal. Suggestions are made for future research based on the theme of this study. The chapter concludes with key recommendations for Socio-cultural and economic impact of tourism in the process of globalization in Nepal The present researcher has attempted to fine out, Socio-cultural and economic impact of tourism in the process of globalization in Nepal. It is divided in five major topics with subareas. The first topic is introduction. This chapter has included the introduction, theoretical concerns, hypothesis, aims and objectives, statements (importance), research methodology, and data sources and data analysis model of present research. The key aspect of this chapter is research issues. This research has three major issues: change in socio-economic setup of Nepal due to globalization and tourism; cultural globalization due to inflict of tourism but also due to globalization in general, and perception of Nepal by tourists. Under the first issue: socio-economic inequality, impact of tourism on Nepalese economy, development and change in touristic areas were the major points for analysis. Similarly in second; impact of global tourism on food, drinks, clothing, languages, family structure and everyday life; tourism and socio-cultural change in Nepal; types of globalization and homogenization adapting by Nepalese by tourist or tourism were major points. The last or final issue of this research was; important and interesting fact of Nepalese tourism for tourist was main phenomenon. Research methodology is another important subarea of this research. The nature of this research is qualitative cum quantitative (mixed approach). The study areas of this research were major six touristic places of Nepal Mt. Everest National Park (Sagarmatha), Pokhara with Annapurna area, Lumbini (The birthplace of Lord Buddha), Chitwan National Park, Janakpur and Kathmandu Valley including Lalitpur and Bhaktapur. The total numbers of interlocutors of this research were 250 including local people (40 Per Cent), Tourist (40 Per Cent) and jobholder in tourism (20 Per Cent). Questionnaires, interviews, observation, case study and discussion were used for data collection on August to December 2008 and October 2009 to January 2010. The data analysis has been performed by using computer software like Excel, SPSS one way ANOVA and T-Test according to their necessity. Chapter Two is the collection of theoretical literature review. This chapter has explained the all-important terms and variables of this research. Similarly, chapter Three is the detail explanation of culture, people, land and society of country of the great Himalayas (Nepal). Chapter Four covers complete data analysis of this research. This covers general demographic (Age, Gender and Education) information of the respondents: tourism, globalization and its impact on Nepali economy, society and culture with different subareas and perception of Nepal by tourist. Similarly, Chapter 5 includes the summary of findings and suggestions and end part includes references. In conclusion, tourism is not a new phenomenon in Nepal. The county has welcomed tourists officially since 1953. Tourism has been a significant pillar in the countrys economy and the government using for socio-economic development of rural areas in Nepal. It was the aim of this study to address the important issues related to tourism and impacts in Nepal. The focal point, how residents evaluate the economic, social and cultural impacts of tourism on their community was examined. The final section dealt with the perception of Nepal by tourists. 11.2. Summary of the findings Tourism is an important process of socio-economic and cultural globalization. It has both positive and negative impacts on society, economy and culture of destination. The truth is that tourism has become one of the largest and most rapidly growing industries in the world by combining social and economic activities. The industry fosters development and affects the people and the place. Impacts of tourism could be positive or negative according to the degree of planning and the level of involvement of local residents in the development process. The outcome is dependent on the relationship between the local residents and the site. On the basis on data, it has both positive and negative impacts according to places regards to the impact of global tourism. The people are in Khumbu, Annapurana, Chitwan, Jankapur and Lumbini believe that tourism does not contradict religion or traditional customs; they are of the opinion that it has no influences on their daily life or their patterns of consumption. However, the people from Kathmandu and Pokhara Valley are strongly addressed there is huge impact of tourism and tourists activities on local culture, society, traditions, food, languages and everyday life. However, in general all respondents fell that it could influences in food, language, clothes and younger generations more. Finally, residents believe that tourism could be a solution for unemployment, poverty, income, and socio-cultural changes. It was found that tourism plays the important role in the Nepalese economy. Tourism has playing quantifiable and positive effects on the development of GDP of the country. It has been increasing the economy of the country in general and as a whole. The increase in the volume of tourist flow has direct as well as indirect impact on the development process of Nepal. Nevertheless, tourism was found to be more capital investor and employer in Nepal In general, tourism has both positive and negative impacts, but majority of residents have a positive attitude toward tourism and they believe that it can develop their communities, like main source of income, job, poverty alleviation, source of foreign reserves and revenue, and national and local business. People involved in this profession have found better life compare to others. They have better opportunity of employment, income, education, quality of life and many more. However, the largest economic impacts of tourism are experienced by the residents near the Khumbu, Annapurna, Pokhara, Lumbini, Chitwan, Janakpur and some part of Kathmandu Valley, while people living in remote areas and in off-site of tourist areas or routes could not reap the benefits of tourism as they have very limited things to offer. Thus, this is clear, tourism increasing socio-economic inequality among the Nepalese. A side effect of residents expecting profits is that locals evaluate tourists according to their expenditures, potentially leading to negative attitudes and conflicts between residents and tourists and between the various social groups living within the local community. In addition, while tourism has the potential to introduce economic benefits for the government and the people. Normally tourism still has little impact on local society and culture. Participants report that tourism has less contradicted religion and traditions, while some of them expressed the fear of potential impact on younger generations. Such sentiments were centered near Khumbu and Annapurna, where the impact on society and culture are more present than in the other sites. Among the negative impacts reported in study, areas are; the consumption of alcohol, the imitation of tourist behaviour and sexual relations with tourists, increasing foreign food, dress, drug, language, gambling and unwanted lifestyle change. The positive impacts of tourism were especially highlighted by those working in tourism. Some reported that tourism is single source of their economic life, while others claim to have learned positive skills from tourists that improve their interaction with family members and in society. Similarly, for the Government tourism is an important pillar of national economy and best way to reduce poverty in rural areas of Nepal. Finally, tourism is an important transmitter of globalization in Nepal. It seems a process of acculturation or westernization or Americanization and leads globalised homogenous society and culture. Majority of respondents agreed on tourism and globalization develops globalized homogeneous culture but the same time Nepalese cultures are reconstructed on local levels. Tourists were found highly satisfied with weather, natural scenery, wild animals, peoples behavior, hospitality, friendliness, helpfulness humbleness, honest, welcoming attitude of the people, sense of remoteness and authenticity, religious customs, fulfillment of scene of adventure, historical sites, culture, entertainment, language communication, agency services and guide services. However, they were found to be less satisfied with immigration, transportation, airlines services, lodging, sightseeing tour, shopping facilities, tourist information service, regular strike (Nepal banda), tax, and food and drinks in Nepal. Again, they had realized the potential for further tourism development in Nepal. Having top mountains of the World, colorful cultures, ancient history and people, picturesque scenery, birthplace of Gautam Buddha, rich traditions of art, culture and heritage and one of the best destination for adventure activities; the country of great Himalayas (Nepal) is one of the best destination for tourism. The perceptions of tourist are found positive. Out of different attraction phenomenon, adventure activities and places are the main attraction for tourists followed by religion and culture. Majority of tourist are agreed on Nepal is the cheapest destination. Recommendations There is no doubt tourism is a means of globalization and have impact on society, culture and economy of the country. Tourism is the main way of globalization in different phenomenon like economy, culture and society of Nepal. Nepalese society, culture and economy have been suffering from various impact of tourism. Basis on the empirical data, the researcher have found following suggestions on this research. Tourism is an important process of socio-economic and cultural globalization. It has both positive and negative impacts on society, economy and culture of destination. Therefore, it is recommended that Nepalese should be aware from such impact. Tourism is seen as the means of development in rural areas of Nepal. Therefore, government and local people should use tourism as the development tools for rural Nepal. It is found that tourism has both positive and negative impacts on society and culture according to places. Some tourist areas have less impact and some have more. Therefore, Nepalese and government should implement proper programme to reduce negative impacts. The impact of tourism on the social system and culture of locals are diversity according to tourist hubs. Participants from Kathmandu, Pokhara and Chitwan reported that tourism contradict religion, tradition, social norms, local culture, society, food, language, clothes and may more related to social and culture phenomenon, while others from rest tourist hubs reported tourism does not contradict religion and tradition. But, from both places people, express the fear of the greater impact on the younger generation. Therefore, to protect from such evidence, it is necessary to give proper education or information to the Nepalese and special education or information to the younger generation. Majority of respondents have positive attitude of tourism and believe that it can develop their communities. Tourism is pillar, employer, poverty eliminator, source of foreign currencies, revenue, local business and capital investor of Nepalese economy but government is not giving proper importance in it. It is recommended that government should give priority for tourism development. Regarding to the role of tourism in globalization of economy Nepal has been found that the direct impact of tourism on earning foreign exchange has been improving. However, if it is analyzed with respect to merchandize trade, overall foreign exchange earnings in the economy the role of tourism has been increasing. The ratio of foreign exchange earnings from tourism and GDP has been increasing very slowly. Nepalese and government of Nepal should think on it. The foreign participation in the tourism industry remains confined to mainly hotel, resorts and restaurants. Therefore, government and people should encourage foreign investors to invest in new areas of activities related to tourism in Nepal. The residents near the tourist hubs of Nepal experience the largest economic impacts of tourism, where a large number of residents have become dependent on tourism, while in the other sites tourism still has no significant economic meaning. Therefore, in this situation economic benefit of tourism should be managed to the equal manner It is found that people in tourism have better living standard because they have better income. Only few Nepalese are involved in tourism therefore they are getting better quality of life and education but majority of Nepalese are in off-site, which is socio-economic inequality due to tourism. To promote the living standard of those people, who are off-site, government and Nepalese should focus balanced tourism development project and distribute appropriate income of tourism. Regarding employment in tourism, it was also found that tourism is not yet considered a plausible and appropriate employment opportunity by local jobseekers. Among the reasons are lacks of education and training centers, low wages paid to employees in tourism service, lack of insurance and job security, to a certain degree, the traditional and social values of the communities. Concerning education and training, the study identified that the authorities do not consider tourism to be a helpful means in dealing with the issues of human resources. This reflects the low priority given to education and training in tourism as an independent field of study, even when there is a project with a scheduled budget for training. Therefore, it is necessary to create positive attitudes towards tourism related job for this educational institution should be established. Total foreign exchange earnings of Nepal have been growing after introduction of tourism. Foreign investment has been increasing in tourism because it will be potential sources of return for them. However, this analysis shows that foreign investors were keen to invest in hotels, resorts and restaurants. Other activities could not attract foreign investors. Here lies the need to promote other activities rela

Misery of Sylvia Plath Essay -- Poetry

Sylvia Plath: Slanting the Scale of Misery It is often the dismal and gloomy poems that compel us as readers to wonder what was occurring in the poet’s mind, rather than the rhymes of flowers and sunshine. Poems about despair and sadness induce our own emotions and generate speculation as to how such negative thoughts transfer from one’s own mind to the paper, maintaining their sense of torment. Sylvia Plath’s inner suffering is effectively conveyed by way of her disturbing images and noticeable language. To communicate her private pain, she uses a mass event, the Holocaust, as her own expression and by doing so she is robbing the true victims of this historically tragic event for her personal representation. Plath is a Massachusetts native who sustained an exterior perfection throughout her childhood and into her early years at Smith College. However, the death of her father years before seemed to hold lasting distress upon her and a few years into her college career she attempted to commit suicide, which proved to be only the start of her emotional trepidations. After college, she married the English poet, Ted Hughes, with whom she moved back and forth from London to Massachusetts and eventually had two children. After suspicions of infidelity their unstable marriage came to an end. Plath remained in London with her children where she continued writing. Ultimately, during one of the coldest winters on record, her loneliness overcame her ambition and Sylvia Plath killed herself. It was a tragic end to an even more tragically forlorn life, but she left the world with admirable literary works to remember her by. (www.sylviaplath.info) Plath’s poems are recognized for their personally honest annotations of he... ...lved in the Holocaust. To say that Sylvia Plath is a Holocaust writer is incorrect. To say that she attempted to compare her sorrows to that of years of severe suffering by millions accurate. To say that Sylvia Plath’s comparison is shocking and offensive is correct. Works Cited Kutner, Bob. "Bob Kutner: Lamp Shade Made Out of Skin." Holocaust Memorial Day. 26 Nov. 2007 _kutner/lamp_shade_made_out_of_skin.htm>. Olidort, Shoshana. "Sylvia Plath and the Holocaust." The Commentator. 22 Nov. 2005. 26 Nov. 2007 Culture/Sylvia.Plath.And.The.Holocaust-1058400-page2.shtml>. Steinberg, Peter K. "A Celebration, This Is." Biography. 5 Nov. 2002. 26 Nov. 2007 .

Brand Placement

Businesses strategically place their brands and products in movies or in TV series to subtly get consumers to notice their brands, this Is called brand placement. Two products which I have noticed In movies are Apple Imams In the Twilight movie Breaking Dawn Part 1 (2011) and Manual Blank shoes in the Sex and the City Movie (2008). These were both big blockbuster hits which many people viewed and obsessed over. They both star very famous celebrities who play desirable characters.In the movies both the brands are clearly shown with the characters so the viewer ill relate who the character is with the brand to give the brand symbolism (Levy, 1959). In Sex and the City we first see the Manual Blank heels when the mall character Carrie Bradshaw Is shown her new wardrobe which will soon be filled with her clothes that are envied by viewers. The scene is romantic and everything is perfect in Carrie's world which suggests that the consumer would be in a similar situation if they had theses shoes.The label on the box is clearly shown as Carrie carefully puts her prized possession on the shelf. The shoes appear at the end of the vie during a special scene where Carrie Is being proposed to, the heel is used to close the deal of the proposal. This once again Incorporates the shoe with happiness and romance. Sex and the city has been a popular TV series (1998 – 2004) so there was a huge hype when the movie was released. Carrie Bradshaw is a well known character for her glamorous life; Carrie is an icon for fashion and high class.We straight away draw a connection with any brand associated with Carrie Bradshaw to being an ultimate luxury brand, and as a viewer I desire to own the brands shown in the movie to make myself appear more glamorous. The Sex and the City's target audience are females over 16 years. It has an emphasis on relationships and high fashion. I aspire to be Like Carrie and her friends as they were Independent and bring out ideas of their own about s ex and women being in control.The Manual Blank shoes are targeted to me and women with similar interests in fashion and their appearance. The shoes are a very high priced item but the brand makes me think that I would be superior to others if I own this luxury good. By owning Manual Blank shoes I would feel a part of the top label brand community which they associate Carrie with (Ganglier, 2012). I believe that If I owned them I would appear more glamorous and they would give me class and style. These shoes would affect self image positively for me (Williston, 2012).This is because I would feel more important and confident with these shoes on. Mascots Hierarchy of Needs suggests that â€Å"people are motivated to fulfill their basic needs, before moving on to other, more advanced needs† (Cherry, n. D. Para. 1). The needs are shown on a pyramid starting with physiological needs then safety needs, social needs, self-esteem needs and finishing with self-actualization (Cherry). M anual Blank shoes fall Into the self- esteem group as they can give the owner confidence and status (MBA Online Programmer, n. ). The Culled family in Twilight are depicted as perfection. They are beautiful, rich, and intelligent and are identified as superior to everyone else. The brand Apple appears in Breaking Dawn during a serious scene in the movie where the Culled family are desperately researching to find a life line. As the computer is reliable and a good source of research as an intellectual family such as the Culler's use them. Breaking Dawn was the third top grossing movie of 2011 which shows the age audience that this movie reached out to (Midi. Mom, Inc. N. D). The Apple symbol glows on the screen with the family in the background to emphasis that this is a brand that a family as perfect as the Culler's would use. The Twilight series is targeted to teenage girls and women who fantasize over the desirable men in the movie (Denial, 2011). The Twilight Saga has been a huge hit, as at 13/04/12 its Faceable page has 31 ,951 , 1 55 likes with many of these fans being obsessed over the characters and actors in the movie.With other 31 million fans, Apple is getting their rand out to a huge audience who are likely to be influenced by what the characters are associated with. Twilight fans will believe that by associating themselves with the brands that are used in the Twilight Saga movies they will be more alike the characters. I am a fan of the brand Apple; I personally own an Apple pod and an Imax. My pod is something I could not imagine functioning without as it holds many songs as well as having other functions such as the internet, email and camera.I personally spend a lot of time on my Imax both for social reasons communicating with people and to get university work completed. These Apple products are essential for me as I could not imagine my daily life without them. It is part of my culture to be up to date on the latest technology, and to be able t o communicate indirectly through the internet with my peers (Williston). It is a norm within my culture to own Apple products, the people around me and I use Apple products daily (Williston).By having Apple associated with famous actors such as Robert Patterson and Kristin Stewart, the brands are a part of these actors indirect reference group as the actors are people you aspire to be like (Williston). These groups give us â€Å"a point of reference in deciding what consumption behavior to undertake† (Williston, 2012. Group Influence & Social Norms Lecture). Indirect reference groups can have a different amount of influence on consumers depending on many factors including how attractive the reference group is, whether the product is being used publicly and the consumer's self-esteem (Williston).Apple is already a very well known brand and as soon as the logo came into view on the screen the viewers would have straight away recognized it and began to make connections with he b rand and the Robert Patterson or Culled family reference group. Brand equity is important when trying to make your brand familiar with consumers it is â€Å"The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent† (Investigated, n. . Para. L). Brand equity is about the name and symbol of the brand, it includes brand loyalty, name awareness, perceived quality, brand associations and other proprietary and brand assets (Ganglier). With Apple and Manual Blank appearing in these well known and popular movies they are gaining a lot of brand awareness which is important as when consumers are choosing between options they will pick the brand they are most familiar with.Viewers of Sex and the City associate Carrie with high quality goods so by seeing Carrie with her Manual Blank shoes consumers will automatically relate the Manual Blank to top quality which will add value to the brand. Manual Blank and Apple have been suc cessful at getting their brands out Breaking Dawn Part One. The characters and actors are dollied by many so a lot of consumers are likely to be influenced to purchase these products. By owning the products shown in the movies consumers will be able to associate themselves with the brand communities and reference groups.

Stalin

Stalin In the late 1920's, a man named Joseph Stalin came into power in Russia. Before he came into power, Russia had been faced with a big downfall, a fall of lots of things. Things consisting of their economy, government, military, and pretty much everything else. When Joseph came into power he was very serious about his job and wanted the "best" for his fellow Soviets, or maybe in my opinion, for his ego. As soon as he came into power he started right away on a "Five Year Plan", which basically was all about having the government control everything, how convenient for him. Stalin also started many other new plans and ideas, which all ultimately gave the government more and more, power. The government grew very strict and didn't allow anyone to rebel, or basically have thoughts of his or her own. If citizens or anyone for that matter did rebel they would then be sent to work at camps, become imprisoned, or killed.Young Stalin, circa 1894, age 16, and Ioseb in his...

Investigating the Effect of Lipase Concentration on the Breakdown of F

Investigating the Effect of Lipase Concentration on the Breakdown of F Investigating the Effect of Lipase Concentration on the Breakdown of Fat in Milk INTRODUCTION: Enzymes are proteins which can catalyse chemical reactions without changing themselves. The enzyme lipase breaks down the fat in dairy products such as full-cream milk for people who are lactose intolerant. Lipase acts on its specific substrate, lipids produces fatty acids. If enzyme concentration increases, random collisions between the substrates and active sites of enzyme increase due to the increasing amount of active sites which allow more collisions to happen, so the rate of breakdown of lipids to simpler substances will increase. During the experiment, sodium carbonate solution and pH indicator phenolphthalein will be added ahead of lipase enzyme; when the pH is below 8.2, phenolphthalein will turn from pink to colourless. Sodium carbonate solution is added in order to turn the solution alkaline and the indicator pink then back to colourless after lipase is added to catalyse the chemical reaction and speed up the breakdown of lipids into fatty acid in the milk. Fatty acid prod uced then is going to neutralise the solution with sodium carbonate solution added previously; phenolphthalein will finally turn from pink back to colourless. AIM: In this experiment I will investigate the effect of increasing enzyme concentration on the activity of the enzyme lipase that will be allowed to act on the same amount of milk and the time taken for the phenolphthalein to turn from pink to white compared. HYPOPTHESIS: With higher lipase concentrations, there will be more active sites in the solution to be fit in by the substrates, which means more collisions between the active sites and the substrates and quicker breakdown of lipids in the milk within shorter period of time. At enzyme concentration of 1% or 2%, reactions can happen at a relatively slower pace, with lipids broken down and phenolphthalein turning from pink to white over a relatively longer time period. At 3%, enzyme activity will speed up with lipids broken down and phenolphthalein turning from pink to white over a relatively shorter time period. At 4% or 5%, enzyme activity will happen significantly faster. APPARATUS: 1. Lipase solution at concentration 5% 2. 1 test tube 3. 5 dropping pipettes 4. full-fat milk 5. 4 measuring cylinders of 10ml (0.5ml) 6. 1 stopwatch (1s) 7. 1 stirrer 8. phenolphthalein 9. sodium carbonate solution at 0.5 mol dm3 10. Marker pen 11. distilled water 12. 4 beakers of 200ml (5ml) VARIABLES: Independent Variables: 1. Enzyme concentration- effectiveness of enzyme concentration will be tested at 1%, 2%, 3%, 4%, and 5%. Enzyme lipase at the concentrations of 1%, 2%, 3%, 4% will be made by mixing lipase at 5% and distilled water; all these solutions will be contained in different beakers to keep them pure. In order to make 1% lipase, for each 1ml lipase, 4ml distilled water will be added and poured into a beaker; to make 2% lipase, for each 1ml lipase, 3ml distilled water will be added; to make 3% lipase, for each 1ml lipase, 2ml distilled water will be added; in order to make 4% lipase, for each 1ml lipase, 1ml distilled water will be added. Controlled Variables: 1. Volume of the milk used for every test will be kept constantly at 5ml; substrate concentration will be kept the same since full-cream milk will be used. Different volumes of milk will allow different amount of substrates to be contained in the milk. Therefore, more substrates contained in the milk will take it more time for the enzyme to break all the fats while the amounts of lipase and sodium carbonate solution stay the same. 2. pH of the substrate the identical amount of 7ml sodium carbonate solution, which is alkaline, will be added in the test tube; if not, more or less fatty acids will be produced and needed to neutralise the solution and for the phenolphthalein to turn from pink to colourless. 3. Volume of lipase solution 3ml lipase will be added to for each test. By keeping this the same, the amount of active sites of enzyme will be equal in all the cases, therefore allowing results to be fair. If more were placed in one of the test tubes, then the rate of activity of the enzyme at different concentrations will be wrongly judged, leading to incorrect conclusion. 4. Temperature

Educational Autobiography Article Example | Topics and Well Written Essays - 500 words

Educational Autobiography - Article Example I had a lot of questions about school buses but I did not want to go to school. I just wanted to play. My mom told me I had to go to school. I walked into the bus the first day of kindergarten. There was this bus driver named Betty; she had long straight hair. I remember our class. It was a beautiful class. I remember when I was in elementary school when my mom was laid off work and my dad had to do two jobs to be able to sustain our family. Despite these challenges she would encourage me to study hard. I used to really admire my cousin Sam who was an engineer. His costumes during Halloween were always science inspired. He took me one day to see The Matrix. He really was my inspiration; he encouraged me to pursue science. One thing I cannot forget is my friend Jeff. Jeff was a great friend of mine who for some reason had the ambitions as I had. He was very intelligent and always gave me a challenge in my academic life. I am happy that he is currently taking computer science in college. To me, high school was the most crucial period of my academic life. It is the time during which I was able to decide the career field that I would pursue. I remember when I was called to the principal’s office; I was very scared. I thought maybe I had done something wrong. I was not mischievous but our principal had a voice that could really scare somebody. When I entered the office, he smiled at me and asked me to sit. After a few minutes it became clear that he only wanted to ask what career I was intending to pursue. I made a sigh of relief as I told him that my dream since I was little was always to become an engineer. After asking me particularly which field of engineering, I told him I wanted to pursue electrical engineering. He told me what a great a choice that was and gave me a few suggestions of colleges I should apply. Although none of them matched my preferences, I appreciated him and left his office knowing that there was someone who believed in

Healthcare Heat Lamps Essay Example | Topics and Well Written Essays - 1750 words

Healthcare Heat Lamps - Essay Example To be noted, these processes are often followed through the implementations of standard costing methods (Berger, 2011). However, standard costing possesses both negatives and positives in offering better control to the management when applying cost management strategies. The same will be discussed in this report, taking the example of Healthcare Heat Lamps. Starting with a generalised perspective, the term, ‘standard costing’ will be defined along with the key assumptions of these mechanisms. Standard Costing The term ‘Standard’ refers to the creation of a benchmark or yardstick. Accordingly, the word ‘Standard Costing’ has been defined by the Institute of Cost and Management Accountant of London as a predetermined cost which is taken into concern when producing or performing other operations to distribute each product and/or service to the customers under normal economic conditions. The cost variables considered in standard costing procedures m ight be based on technological requirements for the materials, labour and overheads for the decided period of time as well as effective analysis of the working conditions (Dosen, 2013). In simple terms, standard costing can be described as the technique of designing the criteria of costs as well as revenues (Shaub, 2010). To be precise, standard costing is a traditional concept of accounting which aims at determining the standard of each elementary cost and thus, often acts as a procedure of comparing the predetermined costs with the actual costs. Technically, it is considered as quite beneficial in discovering the deviations that are financially well known as ‘variances’. ‘Variances’ can be defined as the predetermined rate that is generally implemented in the standard costing as well as budgetary control systems. It can be affirmed in this context that the analysis of variances is deemed to be essential to summarize the incidents as well as defining the p rocess of standard costing so as to support the cost control aims of the company (Sivakumar, 2009). The method of standard costing might be based on an assortment of key factors that have been mentioned below. Determining the suitable benchmarks for each component in terms of cost variances Establishment of information regarding actual as well as standard costs that should be executed Comparing actual costs with the standard costs to determine the variances Properly analysing the variances to find out the actual cause of differences in the costs calculated Reporting the responsible authorities for developing and implementing curative measures to mitigate the differences in the costs as deciphered through the variances (Dosen, 2013) In this context, for the better understanding of the concept of standard costing, a pictorial flow chart has been illustrated below: Source: (Kingdee, n.d.) The Key Assumptions Related to the Calculation of Standard Costs The calculation of standard costi ng is generally conducted on the basis of certain key assumptions. These key assumptions have been listed below in a brief manner for comprehensive understanding of